Thursday, February 19, 2009

Internet Marketing: How to find a niche that is profitable for your internet business?

Type in your niche market term describing your product and you will see how many searches for this term and other related terms were done in the past month. The number of searches per month will depend on the niche market, but in general look for terms that are not higher than 20,000 a month. Low supply: Take the selected terms and type in these terms in the search engines. The results will give you an estimation how much competition there is or how many sites are available on the internet for these niche marketing terms. Ideally there should be a good balance between the number of searches and results a month. Once you have the reduced list of niche market terms, you also need to know many advertisers would like to pay for each term. Use for example Google Adwords, and select for the last time based on the results terms with the highest pay per click. The key to niche marketing is to find and develop a service or product that is in high demand for the small group of potential customers, but the number of these customers is still high enough, so that you can be potentially profitable nonetheless. The service or product should be selected based on the unmet customer need. Since this is an internet home business, and most traffic (85%) to the websites will be determined by the big three search engines Google, Yahoo and MSN, it is a good place to start your research from. This research should focus on the following three aspects, as described above for a niche market:

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