Always ask yourself, what information do you already have that already addresses the problem? Chances are you may have already written articles or reports on the subject. If you have, these can be compiled into an information product. if you don't have any information already written on the subject,compiled into a comprehensive book with a common theme. Joe Vitale has published several books like this quite successfully. Ask several key figures in your industry to write an article or small report on a subject and put the contributions together into an e-book.ask yourself who you know who could speak intelligently on the subject? Often times an expert interview can be used to create a fantastic information product. Record the interview, have it transcribed and hire a writer to edit and smooth out the rough patches and you have an information product ready to go.
Step Four. Once the content has been created the next step may be to hire a graphic designer to spiff it up and give it a professional look and feel. Associates may be able to give you a referral for a good graphic designer This is the next phase in information product development and creation. Creating an information product is a great way to both drive business as a part of a marketing funnel or to give away for free as a marketing and list building strategy.
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